Press Releases

DIY jewelry online

Jewelry makers can show off their creations, learn new techniques, watch how-to videos, download projects, and share with fellow enthusiasts at these three redesigned Web sites.
Published: August 9, 2007
WAUKESHA, WI - Making your own jewelry is now easier than ever. The Web destination for this popular do-it-yourself (DIY) activity is complete.

Three redesigned Web sites for BeadStyle, Bead&Button, and Art Jewelry magazines provide everything fashion-savvy DIYers need to stop wearing run-of-the-mill, store-bought pieces and start crafting their own stunning jewelry line.

The three sites offer jewelry enthusiasts ways to share, connect, inspire, and create.

"We're the complete beading resource," says Ann Dee Allen, editor of Bead&Button. "You can get step-by-step instructions for projects, videos that show you how to accomplish techniques, and you can interact with other beaders."

Visitors to the sites watch how-to videos, download projects, show off their own creations, chat about the latest trends, share their tips and tricks with others, and find new ways to take their skills to the next level.

The sites offer easy-to-understand instructions, vivid step-by-step photographs, friendly advice, and insight into the latest trends all from the editors of BeadStyle, Bead&Button, and Art Jewelry magazines.

The editor of BeadStyle, Cathy Jakicic, says her favorite aspect of the new sites is the blog.

"We're all having a great time talking about our 'bead lives'," she says.

Visitors also can search the archive of online projects - more than 1,100 projects to choose from among the three Web sites.

Multimedia offerings such as videos, blogs, project galleries, and downloadable projects will arm any jewelry maker with the information and guidance to take on any project.
BeadStyle
BeadStyle delivers projects that show readers how to make "fast, fashionable, and fun" jewelry and accessories.
  • Best-selling beading magazine
  • 4th best-selling craft and hobby magazine at Barnes&Noble
  • Circulation: 142,000
  • Frequency: 6x (January, March, May, July, September, November)
  • Web site: www.BeadStyleMag.com
Art Jewelry
Art Jewelry teaches the beginning jewelry maker, broadens the skills of those at the intermediate level, challenges the advanced artisan - and inspires them all.
  • 28th best-selling craft and hobby magazine at Barnes&Noble
  • Circulation: 37,000
  • Frequency: 6x (January, March, May, July, September, November)
  • Web site: www.ArtJewelryMag.com
Bead&Button
Bead&Button publishes innovative and imaginative projects that challenge and inspire readers to learn, grow and excel.
  • 7th best-selling craft and hobby magazine at Barnes&Noble
  • Circulation: 132,000
  • Frequency: 6x (February, April, June, August, October, December)
  • Web site: www.BeadAndButton.com


Kalmbach Publishing Co. produces Art Jewelry, Bead&Button, and BeadStyle. This independent publisher in Waukesha, Wisconsin, produces 11 other leisure-activity publications including Model Railroader, Astronomy, and Trains.
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