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Julia

Julia Gerlach

Editor
Few things are as satisfying to me as making something I like with my own hands, the key phrase being something I like. I’ve dabbled in a number of crafts over the years, including embroidery, crochet, sewing, and paper crafts, but it wasn’t until I took up beading in 2002 that I began to find real satisfaction in my pursuits. Perhaps it’s because I have a fondness for very small things, as my mother insists, or maybe it’s because beadwork is so versatile and  forgiving. If I don’t like my pattern or design, I can just tear it out and I haven’t destroyed anything but a bit of thread! (I mourn the yards of fabric that have met an untimely end at my hands.) 

So, I’m delighted to be able to work with beads every day, heading up the talented team of designers and editors bringing you Bead&Button and BeadAndButton.com. I’ve been working on the magazine since 2005 in various capacities, and enjoy it all, especially working with the creative and spirited Bead&Button contributors and readers. 

I have a BA in music and philosophy from Milwaukee’s own Alverno College (where I learned to graciously accept that I was not going to be the next Itzhak Perlman). Outside of work, I enjoy spending time with my husband and daughter, reading, doing crossword puzzles, and gardening.
JaneWeb

Jane Danley Cruz

Associate Editor
I feel like I was born with a needle and thread in my hand.  My mother taught me to embroider when I was 4 years old and to knit, crochet, and sew shortly after that. She encouraged me in all things creative and taught me to read instructions to learn new techniques. Until I discovered beading in 2004, crochet was my preferred form of expression.  However, once I learned peyote stitch from the Basics in Bead&Button, there was no turning back. 
 
I have a bachelor's degree in journalism from Southern Illinois University and have worked in advertising, human resources and real estate.  I relocated to Wisconsin from Chicago to pursue my beading passion and I'm excited to be a part of the Bead&Button team and to be surrounded by beautiful beadwork every single day.  It's no wonder I dream in beads!
StacyW

Stacy Werkheiser

Associate Editor

I first discovered beading books and magazines while working at my local public library. So many people were checking out beading titles that I knew there was something special about this hobby! I myself was bitten by the bug while working for three years as the copy editor for Bead&Button and BeadStyle magazines. Now, as associate editor of Bead&Button, I get to bead on the job. One of the things I love about bead stitching is that an inexpensive tube of seed beads and a spool of thread can make a large project or several small ones. In all of my crafting, I lean toward the practical and economical.

When I’m not stitching beads, I’m stringing words. I work on most of Bead&Button’s non-project stories, including the table of contents, Expert Advice, Artist Profile, and Basics. I also post regularly in our Editors’ Blog. Drop by and say hello!

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Connie Whittaker

Associate Editor
I had a passion for beads when I started working for a bead store in 2009. That passion quickly grew into an obsession! I couldn't wait to go home and create something with the beads I'd been handling all day. I soon began teaching and writing instructions for my classes. With my background in illustration, writing instructions let me combine my love of beading and drawing into one. Now, being on the Bead&Button team, I'm able to do the things I love, all day!

When I'm not at work, I'm visiting family or home with my husband and daughter. I continue to teach and any extra time is usually spent creating new designs. I am also a member of the Loose Bead Society of Greater Milwaukee and enjoy being involved in the beading community.
Lora

Lora Groszkiewicz

Editorial Assistant
I joined Bead&Button in November of 2000. My job started at 25 hours a week but quickly increased as the magazine and the Bead&Button Show grew. I like to think of myself as the hub of the office, taking care of all the phone calls and e-mails we receive. I also log in article proposals and send out contracts.

My favorite part of the job is handling Bead Dreams. Seeing photos of pieces created by artists from all over the world is one thing, but I am in total awe when I actually get to see and touch the pieces in person.
Linda Kast

Linda Kast

Publisher
Do what you love; love what you do.

Good advice from my mother launched my career in publishing. Born and raised in Chicago, I graduated from Elmhurst College with a BFA in time arts/communications. I have spent long hours in the darkroom, at the copy desk, and among colleagues discussing the merits of various media and differing ways to communicate ideas. Throughout my career, I have engaged in a love affair with reader service. Whether it's creating and distributing content for magazines, books, Web sites, or videos, I am most comfortable connecting with groups who are passionate about their interests and activities.

I joined the staffs of both Bead&Button and Bead Style in April 2012. When I'm not working, I'm sewing, making jewelry, knitting, crocheting, or studying fiber arts and embellishment techniques for my next project.
danielle

Danielle Barr

Digital Community Specialist
Since I can remember I've been jotting down poems, writing short stories and reading novels similar to the ones that I someday hope to write myself. I've worked in the magazine publishing industry since graduation, and have had the pleasure of working on a variety of topics: from cookbooks to home & garden to weddings.

Writing will always be a passion of mine, but currently I'm fully consumed in the digital side of the magazine industry. I'm thrilled to have joined Kalmbach in April 2013 as a digital community specialist for the jewelry titles Art JewelryBead&Button and Bead Style, as well as supporting the Bead&Button Show digitally.

In my spare time I'm the primary contributor for a local wedding blog, Wed in Milwaukee. I have a love/hate relationship with running, love to cook (not necessarily bake), and spend as much time as I can with my rescue-pup, Hutson and husband, Alex. Someday I promise to write a novel; it's my dream.
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Editor's Pick

Daring Daggers

Earn points for style and flair with this clever design that incorporates dagger beads in a flat peyote stitch foundation.  Designed by Marcia Rose.

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